SEARCH ENGINE OPTIMISATION

It's important to understand that Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are complete and consuming industries in and of themselves and are, in our opinion, best left to experts who specialize in that industry. It takes alot of time and effort to stay abreast of the constantly shifting landscape of SEO and SEM.

If you are in a business in competition with large companies who invest alot of many in SEO and SEM, your best bet is to use an SEO company. Do not fool around and waste your money with offers you see advertised all over the internet for cheap SEO. Just like with website design, you get what you pay for. We work closely with an excellent SEO company based in Pennsylvania; the president of this company is Tom Elliott, author of Website 411, an excellent and simple book we highly recommend that all our clients read. We also work closely with IDEARC, a national company that coordinates SEO and SEM with print and yellow pages type listings.

However, if you are in a business without alot of competition, or do not wish to invest heavily in SEM, or even do wish to engage the services of an SEO company, we work to create a site that is immediately Search Engine friendly and set up to work with an SEO/SEM company when and if you choose to do so. The basics of SEO are not rocket science, and many simple devices and tricks can be used to make your site Search Engine friendly.

We can also take an existing site and make it more Search Engine friendly at a cost much lower than most SEO experts will charge you.

We recommend that you take a little time to read the articles on our Resources page about SEO.